Laurent Potylo has many years of experience as a trademark and design specialist at the Swiss Trademark Institute, a renowned Geneva law firm and, for a longer period, at the world's largest watch company. Prior to joining Keller Schneider, he also represented a major full-service provider of intellectual property services in German-, French- and Italian-speaking Switzerland and Liechtenstein. Thanks to these various experiences, he understands how to assist the respective clients in a goal-oriented manner, recognizing their needs and demands. He thinks holistically but not beyond the goal.